To conduct a research about the relationship between energy consumption by the domestic consumers with the energy efficiency.


i)  Energy Commission, Malaysia (October 2015 - March 2016)

ii) Sussex University, United Kingdom (April 2016 - September 2016)


Questionnaires, interviews and statistical analysis


Malaysia’s energy consumption has increased in line with its economy growth. Currently, the bulk of the country’s energy production comes from natural gas and imported coal. Both sources are depleting and subjected to foreign exchange fluctuations. Therefore, it is vital to find more efficient ways of using electricity which is generally termed as energy efficiency.

Energy efficiency implies using less energy for the same service.  It requires monitoring energy use and making simple behavioral changes to conserve energy, which will translate to monetary savings. Home electrical appliances are among the biggest consumers of electricity. If kept running, even on standby, the amount of electricity consumed adds to the amount of squandered energy. Therefore, consumers are encouraged to use energy efficiently which will eventually lead to a reduction in peak demand, less environmental impact and reduction in greenhouse gas emissions.

The focus of this research is to investigate the relationship of residential consumer with energy demand. The aim of this research is to identify the main factors underlying the consumers’ behavior towards their energy consumption and how this can be influenced. This work will also provide potential saving in terms of energy reduction due to the behavioral changes.

The study begins with a comprehensive review of literature on energy efficiency options, as well as behavioral and policy measures. A field survey to related stakeholders which includes power utility, energy commission and residential consumers will be carried out. The response from the survey will be analyzed to establish linkages between consumers’ behavior and energy demand and to identify potential intervention measures that can change the behavior. Simulation will be performed to determine potential energy reduction from these changes. The outcome of the research will be a new knowledge which will be beneficial to power utilities and energy regulator in understanding consumer’s energy consumption.